I’m Agniva.
I build businesses and study how they work.

I’m a founder. I’ve built products and agencies, worked inside growing companies, and taught people along the way.

That experience shapes what I notice: where markets are forming, how people find things, why they trust them, what they’ll pay for, and whether a business can deliver what it promises.

I’m interested in what AI makes possible and how it changes the way we work, create and live. I write about those changes, about building businesses, and about the questions that keep pulling me toward art, culture and what it means to be human.